Table of Content

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First Brief/Context

<aside> 🤔 Develop a conservation app (based on real problems) to drive key performance indicators (e.g., engagement, conversion). Prioritize a seamless, intuitive user experience that meets target metrics.

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Design Process (Hi-Level)

Think
1. Getting fully context
  1. Quantitative and Qualitative Data
    1. Problems
    2. Summary
      1. Jobs to Be Done
      2. Pain Points
      3. Situation
      4. Motivation
      5. Outcome
      6. Opportunities
Make
1. Ideation
2. Tone & Manner
3. Style Guide
4. Similar Inspiration
5. Designing
Check
1. Get the Feedback (Iteratively)
2. Event Tracker
3. Summary

Design Process (Detail)

Think
1. Getting fully context
  1. Problems
    - “Balancing biodiversity conservation with urban development is a hot-button issue in land-scarce Singapore. Ang Seow Leng examines how this process has played out over the last 200 years.”
    - Terrestrial protected areas (% of yotal land area) in Singapore has decreasing significantly in 2024 (1%, from 5,6%→4.6%)
      - evidences
    - “Singapore is a globally significant hub for the finance and transportation/logistics sectors. As a consequence of its position as a major international transshipment port, Singapore plays a key role in the global commercial trade in wildlife and wildlife products”
    - In 1883, that as many as 20,000 birds of brilliant plumage had been captured by a single individual within a six-month period, and were later exported. Then make the birds became the first wildlife in Singapore to be protected from unlicensed killing, wounding or taking when the Wild Birds Protection Ordinance was passed in 1884.
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    Sources:
  2. Opportunities
    - With the relative tiny land and extensive development, Singapore still has so many wildlife ecosystems, such as:
      - 2,000 native plant species,
      - some 57 mammal species,
      - 98 reptile species,
      - 25 amphibian species,
      - 355 species of birds and
      - over 282 species of butterflies.
      - There are also hundreds of fish species living in intertidal mangroves and mudflats, and many more other species.
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      Even, “in May 2019, the National Parks Board revealed that more than 40 species of animals, potentially new to Singapore, were discovered during a comprehensive survey carried out at the Bukit Timah Nature Reserve between 2014 and 2018. The reserve is home to 40 percent of spider species, 84 percent of amphibian species and 56 percent of mammal species. Also in September 2020, it was announced that 20 new animal species had been found on Pulau Ubin during the first comprehensive survey of biodiversity on the island, including three species of bats, the buff-rumped woodpecker as well as species of butterflies, dragonflies, damselflies, grasshoppers, crickets and katydids.”
      
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    - Southest Asia is the prospective market for mobile games
      - evidence
    - Singapore has a potential market for IAP (In App Purchase) Revenue
      - evidence
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    Sources:
    - https://biblioasia.nlb.gov.sg/vol-17/issue-1/apr-jun-2021/nature/
    - https://sensortower.com/blog/southeast-asia-mobile-gaming-2025 </aside>
  3. Summary
    1. Pain Points: Many individuals pottentially to support the global commercial trade in wildlife and wildlife products
      - JTBD
      - Opportunities
        
        AI-Powered Surveillance & Enforcement Collaboration:
        
        Inform the users with educate interesting feature that can also gain the rewards
        
        Any users/visitors can contribute to report suspicious activities. Construct the 2 way communication to flags suspicious activities and tracks it anything related to these context.
    2. Pain Points: Land-scarce in Singapore but urban development still growing
      - JTBD
      - Opportunities

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2. Make (Construct the Solutions)

2.1 Ideation

<aside> ☑️ Objective: Address and combine pain points and opportunities by creating a user-centric app experience that enhances reliability and caters to specific user needs.

Objective: After finding summary insight (jtbd, pain points, opporunities), here can address the solutions based on those to an interesting app

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Main context that will focus on this process
- To prevent “many individuals pottentially to support the global commercial trade in wildlife and wildlife products” with motivation to “enriching the individual self” that can “so many wildlife species are endangered”, here some opportunities:
Secondary context as additional opportunities
- To improve awareness of “land-scarce in Singapore but urban development still growing” with motivation to “to fulfill the extensive development” that can “conservation areas are increasingly under threat”, here some opportunities: