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First Brief/Context

<aside> 🤔 Based on usage of app, there is drop conversion significantly from new registered users to active users, only 96/331 (<30%)

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Design Process (Hi-Level)

<aside> 🔥 Lean UX, Product Thinking, and Jobs to Be Done (jtbd) as a core mindset

Lean UX, Product Thinking, and Jobs to Be Done (jtbd) as a core and high-level mindset

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1. Think (Discovery)
   1. Getting fully context,
   2. capture the problems/jtbd,
   3. follow up contextual questions, and
   4. get the answer (hypothesis).
2. Make (Construct the Solutions)
   1. Ideation
   2. Designing
3. Check (Validation)
   1. Get the Feedback (iteratively)

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Design Process (Detail)

1. Think (Discovery)

1.1 Getting Context

• Quantitatively, funnel of new registered users to active users has the huge drop (<30% - 96/331 users)

• Review the behaviour (what users did) of drop users and define all pattern below:

  

  

  • Exploration without action – users register but don’t take any next steps
  • Looping flows – they click around menus trying to find the right feature
  • Form abandonment at pay – they submit form but back out when facing the payment button

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