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First Brief/Context

<aside> 🤔 The convertion of active users is less than 10%, the rest mostly churn. At the other angle, most stakeholders didn’t like the whole current looks and feel of the UI and UX of the app.

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Design Process (Hi-Level)

<aside> 🔥 Lean UX, Product Thinking, and Jobs to Be Done (jtbd) as a core mindset

Lean UX, Product Thinking, and Jobs to Be Done (jtbd) as a core and high-level mindset

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1. Think (Discovery)
   1. Getting fully context,
   2. capture the problems/jbd,
   3. follow up contextual questions, and
   4. get the answer (hypothesis).
2. Make (Construct the Solutions)
   1. Ideation
   2. Designing
3. Check (Validation)
   1. Get the Feedback (iteratively)

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Design Process (Detail)

1. Think (Discovery)

1.1 Getting Context

• First of all, I explore the analytic tools of current funnel that can become insightful (quantitative) data, such as:
  • In short, this app's (user) usage is less than 10% converted to take the main actions.